HIV Social Marketing Campaign Requires Community Input

TUCSON (Observer Update) - “We’re looking for community input. The Southern Arizona AIDS Foundation (SAAF) is developing an engaging, creative prevention marketing campaign for the entire Tucson community that will help increase awareness and knowledge about HIV in a strong effort to increase HIV testing and eliminate new HIV infections,” says Wendell Hicks, Executive Director at the Southern Arizona AIDS Foundation.

SAAF is launching its first ever community-wide social marketing campaign to increase awareness and education of HIV/AIDS, publicize the services and programs provided through the organization, and get people motivated to get tested.

However, before the campaign is launched, there will be a chance for the public to give input and share ideas about what this important awareness effort will look like. “It’s important to have a dynamic, interactive campaign that will educate and engage people to take action and stay safe through innovative approaches” says Hicks.

To Participate visit www.saaf.org/UandHIV or contact Hank Knaack, Marketing Coordinator at focusgroup@saaf.org or (520) 628-7223.

Each year SAAF provides services to nearly 1,200 people and delivers targeted prevention outreach and education programs to over 20,000 people who are at risk for infection. For more information about the programs and services of the Southern Arizona AIDS Foundation (SAAF) or to schedule a tour of SAAF, please visit www.saaf.org or call (520) 628-7223.

SAAF’s mission is to create and sustain a healthier community through a compassionate, comprehensive response to HIV/AIDS.