Thursday, May 22, 2008

Cox and the Southern Arizona AIDS Foundation Nominated for Cable Positive Award

The partnership between Cox Communications and the Southern Arizona AIDS Foundation (SAAF) has been nominated for a Positively Outstanding Programming (POP) award for Outstanding Community Partnership by Cable Positive. The award ceremony will be held on Tuesday, June 10th, at the Time Warner Screening room in New York City. Entries go through a judging process conducted by a blue ribbon panel of media writers and critics and HIV/AIDS experts. Judging criteria is based on content accuracy, message clarity and program quality.

The Outstanding Community Partnership Award is given for local programming created in partnership between a local cable outlet and a community-based AIDS service organization highlighting the issue within their community. Programming was for airing of a public service announcement created by Ridgewood Associates for AIDSWALK 2007, held on the University of Arizona® campus on October 14, 2007.

The Southern Arizona AIDS Foundation provides care and support for people living with HIV/AIDS in southeastern Arizona, including case management, housing, transportation, a food panty and mobile meals program, medical and dental assistance and support groups. In addition, SAAF provides outreach to groups at high risk of HIV/AIDS through seven different culturally targeted prevention programs. AIDSWALK is an annual fundraiser and educational opportunity, now in its 20th year. This year’s AIDSWALK will be held on Sunday, October 19th at the University of Arizona® campus in Tucson.

Cox Communications, as a Title Media sponsor for AIDSWALK for many years, provides airtime for public service announcements to be shown to further the mission of SAAF and increase awareness of AIDSWALK, which raises money to help stop the spread of HIV and to improve lives affected by HIV and AIDS.

Cable Positive continues to use the power of cable television to communicate important messages about HIV and AIDS through public service announcements (PSAs). Since 1992, Cable Positive has provided their cable network and systems partners with PSAs free of charge. These PSAs have received millions of dollars of pro-bono airtime and support from their partners to ensure that cable television is a leader in the fight against HIV and AIDS. For more information on AIDSWALK 2008, please call SAAF at (520)628-7223 extension 258.

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